Electronic Database Marketing

Electronic database marketing, (also known as email marketing or electronic newsletter marketing) is a communications methodology that enables us to send information to our clients' target audiences quickly, affordably, efficiently and effectively.

Strategic Edge can design and produce electronic newsletters for you, using compelling graphics and text that really gets the message to the reader.

Due to the quality of our databases and our creative, our average open rates and click through rates are substantially higher than the industry average; meaning, if you have the right message sent to the right people, you will be successful.

Here are a few points to consider:

Detailed Analytics

• Sent, Delivered
• Views and day and time of Views
• Clicks and day and time of Clicks
• Forwards
• Subscriptions
• Hard and Soft Bounces (Soft Bounces automatically re-blasted)
• Geographic locations of Viewed and Clicked
• Unsubscribes
• Additional Analytics Are Coming Soon!

• Fast, efficient, affordable
• Get answers to your questions regarding product needs and pricing

Program Details--The Plan of Action

• Creates, manages, updates databases
• Is your one-stop-shop for electronic newsletter marketing
• Creates compelling materials that are measured against spam-blockers to help assure successful delivery
• Sends those materials via regularly scheduled email blasts to the target audiences
• Reviews results and provides you with in-depth Forensic Analysis with Recommended Next Step Actions

Flexibility Is Yours

• If you have in-house capabilities, we'll take up where you leave off to complete the assignment
• Target either group in a typical 80/20 scenario
• Promotional programs can be run in various states or zip codes or by product type

Security Is Yours

• Databases reside on the servers of one of the leading email marketing companies in the United States
• Security ensured with double codes for access
• Each database resides in a separate location
• Strategic Edge signs a non-disclosure agreement with each client

Advantages Are Yours

• Can gather market research information at the same time electronic newsletters are sent to target audience members
• World-class marketing professionals who design, provide analysis and make business growth recommendations
• More time for you to sell and grow your business
• The Strategic Edge database program can pay for itself in a matter of months
• Strategic Edge is not just our name, it is what we give our client companies to help insure market success