Trade shows can be a very important tool in any marketing tool box.
However, trade shows are very expensive, take a great deal of time and pull people from their offices in order to work the shows. They may also be responsible for the waste of countless hours and dollars when, after a show is completed, large numbers of unqualified exhibit visitors are revealed.
In order to save our clients' money, Strategic Edge carefully analyzes each show, looking for information in show type, booth size and location, number of employees working the show, etc. We also review visitor traffic to determine cost per qualified lead and cost per sale as a result of booth attendance.
Just because a show has been on your schedule for years, doesn't mean it should still be there when there are so many new ways to contact potential customers.
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